4 Strategies to Establish Inbound Marketing Goals for Your Business

Posted by Kongo - Inbound Team on Nov 8, 2017 5:00:00 PM

You've probably heard about inbound marketing, that it's all the rage these days, and that it seems to have supplanted traditional, outbound marketing strategies.  You might not know, however, if inbound marketing strategy works, or for that matter what precisely it is.

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Topics: Inbound Marketing

The Rise and Importance of Long-Tail Keywords in Digital Marketing

Posted by Kongo - Inbound Team on Nov 6, 2017 11:00:00 AM

Their tails are getting longer. With Google at their head, search engines have become the most visited websites around the globe today. Digital marketers, in turn, are using search engine optimisation (SEO) and search engine marketing (SEM) techniques to effectively reach their audience.

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Topics: Inbound Marketing

Office 365 vs. G Suite: Which is Better for Your Business?

Posted by Kongo - Inbound Team on Oct 12, 2017 11:31:34 PM

The Offic 365 vs. G Suite battle between Google and Microsoft products continues in recent years, mostly due to the former's G Suite, and the latter's Office 365. While both productivity suites help businesses immeasurably in the features they bring, both provide different needs for business types. With the ability to manage word processing, email, spreadsheets, and collaboration tools, how they work differs in each.

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Topics: Cloud Services

How to Hire a Web Developer for a B2B Project

Posted by Kongo - Inbound Team on Oct 9, 2017 11:18:00 PM

No doubt you already know how different the B2B industry often is to the B2C industry, even if you experience marketing operations cross-over. One thing you both need is a web developer or web designer to build a website for capturing business leads and prospects. Or, it could also be a software development and marketing agency to help you with a major project.

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Topics: B2B Marketing, B2B Marketing Strategy

10 Effective Lead Generation Techniques For You To Try

Posted by Kongo - Inbound Team on Oct 3, 2017 11:13:00 AM

Lead generation is one of the most important functions of any business. If you are not out there finding potentially new customers on a consistent basis, it becomes hard for your business to grow, or even survive in some cases.

Luckily, thanks to the Internet, there are now various ways to go about generating leads. If you're struggling to generate leads, consider incorporating some of the following into your inbound marketing strategy and see if it works for you.

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Topics: Inbound Marketing, Lead Generation

Magento 2 Enterprise vs. Shopify Plus: Which One Works Best for Your E-Commerce Business?

Posted by Kongo - Inbound Team on Sep 26, 2017 9:29:00 AM

Looking for an e-commerce platform can become an overwhelming process with so many options on the market. You'll find little argument, though, that Magento 2 Enterprise and Shopify Plus are two of the best e-commerce management software options out there. The problem is, they both have distinct features you may prefer over another. So here we look at Shopify vs. Magento.

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Topics: E-commerce, Shopify vs. Magento

Should I Be Using LinkedIn as Part of My B2B Marketing Strategy?

Posted by Kongo - Inbound Team on Sep 19, 2017 10:37:00 AM

The B2B industry is one that still has a lot to catch up on in the way of digital marketing, and some of that involves social media. As someone who works in the B2B field, you may still think social media is a waste of time, especially if your business is overly niche.

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Topics: Social, B2B Marketing

Using Animated GIFs To Improve Your Marketing Emails

Posted by Kongo - Inbound Team on Sep 12, 2017 10:50:00 AM

The point of email marketing is to draw customers in and have them perform a certain action. For example, if your business is launching a new product, you might send out an email promoting it, with the goal of convincing the recipient to buy it. Email marketing is a well established B2B marketing strategy, and one that has become increasingly popular over the years.

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Topics: B2B Marketing, Inbound Marketing Examples

Importance of Video in Your B2B Marketing Strategy: Bringing a More Personalised Angle

Posted by Kongo - Inbound Team on Sep 5, 2017 10:40:00 AM

It's easy to become complacent in the B2B industry after doing your marketing the same way for years. Since you sell either industrial products or other items businesses need, you may think overly personal or visual marketing isn't compatible with your B2B marketing strategy.

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Topics: B2B Marketing

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