Chances are, you’re already aware of Facebook’s recent controversy surrounding the use of third party data and how this has been used to unethically influence people across the platform. These revelations raised a whole host of questions and concerns around how users’ personal data is being used by advertisers.
Thee most creative work in the travel and tourism industry is rewarded at the Cannes Lions International Festival of Creativity. Some of the most creative people from around the world came together in France taking place from 17-24 of June to see who would take home an award for their campaign in travel. Here is a list of ten of the most awarded digital travel marketing and advertising campaigns from the event.
Topics: Travel Marketing Campaigns
As the tourism industry becomes increasingly competitive, creating and maintaining a strong online presence is the only way to ensure the relevance of businesses in this sector. More than 85% of travellers from across the world are also avid smartphone users, and according to Google, about 70% of travellers used their smartphone devices to carry out travel research in 2016. In 2017, approximately 79% of mobile travellers completed a booking after researching on a mobile device. These statistics indicate that technology is truly embedded in the travel industry. Of course you know this already.
Buyer personas form an integral part of a marketing strategy for travel companies using digital content to engage their target markets. A buyer or marketing persona is a representation of your ideal customer. Descriptions of marketing personas are derived from market research data and the information you already have on existing customers. When building these semi-fictional characters, you have to internalise your perfect customer and define them using:
You've probably heard about inbound marketing, that it's all the rage these days, and that it seems to have supplanted traditional, outbound marketing strategies. You might not know, however, if inbound marketing strategy works, or for that matter what precisely it is.
Topics: Inbound Marketing
Their tails are getting longer. With Google at their head, search engines have become the most visited websites around the globe today. Digital marketers, in turn, are using search engine optimisation (SEO) and search engine marketing (SEM) techniques to effectively reach their audience.
Topics: Inbound Marketing
The Offic 365 vs. G Suite battle between Google and Microsoft products continues in recent years, mostly due to the former's G Suite, and the latter's Office 365. While both productivity suites help businesses immeasurably in the features they bring, both provide different needs for business types. With the ability to manage word processing, email, spreadsheets, and collaboration tools, how they work differs in each.
Topics: Cloud Services
No doubt you already know how different the B2B industry often is to the B2C industry, even if you experience marketing operations cross-over. One thing you both need is a web developer or web designer to build a website for capturing business leads and prospects. Or, it could also be a software development and marketing agency to help you with a major project.
Lead generation is one of the most important functions of any business. If you are not out there finding potentially new customers on a consistent basis, it becomes hard for your business to grow, or even survive in some cases.
Luckily, thanks to the Internet, there are now various ways to go about generating leads. If you're struggling to generate leads, consider incorporating some of the following into your inbound marketing strategy and see if it works for you.
Looking for an e-commerce platform can become an overwhelming process with so many options on the market. You'll find little argument, though, that Magento 2 Enterprise and Shopify Plus are two of the best e-commerce management software options out there. The problem is, they both have distinct features you may prefer over another. So here we look at Shopify vs. Magento.