What’s Changed for Facebook Ads’ Interests Categories

Posted by Kongo - Inbound Team on Aug 1, 2018 3:07:25 PM

Chances are, you’re already aware of Facebook’s recent controversy surrounding the use of third party data and how this has been used to unethically influence people across the platform. These revelations raised a whole host of questions and concerns around how users’ personal data is being used by advertisers.

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Topics: Marketing, Lead Generation, Social

Top 10 Travel Digital Marketing and Advertising Campaigns from Cannes Lions 2017

Posted by Kongo - Inbound Team on Feb 16, 2018 8:05:00 AM

Thee most creative work in the travel and tourism industry is rewarded at the Cannes Lions International Festival of Creativity. Some of the most creative people from around the world came together in France taking place from 17-24 of June to see who would take home an award for their campaign in travel. Here is a list of ten of the most awarded digital travel marketing and advertising campaigns from the event.

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Topics: Travel Marketing Campaigns

Digital Marketing and its Influence on the Travel Industry

Posted by Kongo - Inbound Team on Feb 7, 2018 7:00:00 PM

As the tourism industry becomes increasingly competitive, creating and maintaining a strong online presence is the only way to ensure the relevance of businesses in this sector. More than 85% of travellers from across the world are also avid smartphone users, and according to Google, about 70% of travellers used their smartphone devices to carry out travel research in 2016. In 2017, approximately 79% of mobile travellers completed a booking after researching on a mobile device. These statistics indicate that technology is truly embedded in the travel industry. Of course you know this already. 

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Topics: Inbound Marketing, Travel Marketing Campaigns

5 Reasons Why Your Travel Business Needs Buyer Personas

Posted by Kongo - Inbound Team on Feb 1, 2018 10:00:00 AM

Buyer personas form an integral part of a marketing strategy for travel companies using digital content to engage their target markets. A buyer or marketing persona is a representation of your ideal customer. Descriptions of marketing personas are derived from market research data and the information you already have on existing customers. When building these semi-fictional characters, you have to internalise your perfect customer and define them using:

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Topics: Marketing, Inbound Marketing, Travel Marketing Campaigns

4 Strategies to Establish Inbound Marketing Goals for Your Business

Posted by Kongo - Inbound Team on Nov 8, 2017 5:00:00 PM

You've probably heard about inbound marketing, that it's all the rage these days, and that it seems to have supplanted traditional, outbound marketing strategies.  You might not know, however, if inbound marketing strategy works, or for that matter what precisely it is.

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Topics: Inbound Marketing

The Rise and Importance of Long-Tail Keywords in Digital Marketing

Posted by Kongo - Inbound Team on Nov 6, 2017 11:00:00 AM

Their tails are getting longer. With Google at their head, search engines have become the most visited websites around the globe today. Digital marketers, in turn, are using search engine optimisation (SEO) and search engine marketing (SEM) techniques to effectively reach their audience.

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Topics: Inbound Marketing

Office 365 vs. G Suite: Which is Better for Your Business?

Posted by Kongo - Inbound Team on Oct 12, 2017 11:31:34 PM

The Offic 365 vs. G Suite battle between Google and Microsoft products continues in recent years, mostly due to the former's G Suite, and the latter's Office 365. While both productivity suites help businesses immeasurably in the features they bring, both provide different needs for business types. With the ability to manage word processing, email, spreadsheets, and collaboration tools, how they work differs in each.

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Topics: Cloud Services

How to Hire a Web Developer for a B2B Project

Posted by Kongo - Inbound Team on Oct 9, 2017 11:18:00 PM

No doubt you already know how different the B2B industry often is to the B2C industry, even if you experience marketing operations cross-over. One thing you both need is a web developer or web designer to build a website for capturing business leads and prospects. Or, it could also be a software development and marketing agency to help you with a major project.

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Topics: B2B Marketing, B2B Marketing Strategy

10 Effective Lead Generation Techniques For You To Try

Posted by Kongo - Inbound Team on Oct 3, 2017 11:13:00 AM

Lead generation is one of the most important functions of any business. If you are not out there finding potentially new customers on a consistent basis, it becomes hard for your business to grow, or even survive in some cases.

Luckily, thanks to the Internet, there are now various ways to go about generating leads. If you're struggling to generate leads, consider incorporating some of the following into your inbound marketing strategy and see if it works for you.

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Topics: Inbound Marketing, Lead Generation

Magento 2 Enterprise vs. Shopify Plus: Which One Works Best for Your E-Commerce Business?

Posted by Kongo - Inbound Team on Sep 26, 2017 9:29:00 AM

Looking for an e-commerce platform can become an overwhelming process with so many options on the market. You'll find little argument, though, that Magento 2 Enterprise and Shopify Plus are two of the best e-commerce management software options out there. The problem is, they both have distinct features you may prefer over another. So here we look at Shopify vs. Magento.

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Topics: E-commerce, Shopify vs. Magento

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