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Tips, strategies, news and market stats.

  • Prospecting

    Getting Started with Sales Prospecting

    Prospecting is at the core of the sales process, and is something every marketer and business owner is likely very familiar with. Probably more familiar than they’d like. 

  • HubSpot Email_Banner

    HubSpot is Bringing Email and Ads to Free CRM Users

    Today, marketing can be a fractured process. Marketers rely on a bundle of different apps, services, and processes to do their job, and in many ways that’s awesome.

  • IPAAS

    Are You Using Too Many Apps? iPaaS Could Be The Solution

    An Introduction to iPaaS — The Solution to Software Chaos 

    It’s no secret that we’re surrounded by more apps and software platforms than ever before. You only need to pull out your...

  • Flywheel

    How HubSpot’s Flywheel Is Replacing the Funnel

    If there’s one thing marketers are familiar with, it’s the good old marketing funnel.

  • Closed Loop

    Here’s Why You Should Be Doing Closed-Loop Reporting

    Good marketing and sales, at their core, are all about understanding and communication. That’s not limited to customers, either — it’s a crucial part of working together as a compa...

  • GDD

    Growth Driven Design: A New Way to Launch Websites

    Your website is the first port of call for many of your customers. It’s the digital storefront for your company and the first (perhaps only) salesperson many of your visitors will ...

  • FB-blog-feature-img

    What’s Changed for Facebook Ads’ Interests Categories

    Chances are, you’re already aware of Facebook’s recent controversy surrounding the use of third party data and how this has been used to unethically influence people across the pla...

  • Top 10 Travel Digital Marketing and Advertising Campaigns from Cannes Lions 2017

    Thee most creative work in the travel and tourism industry is rewarded at the Cannes Lions International Festival of Creativity. Some of the most creative people from around the wo...

  • online mountain.png

    Digital Marketing and its Influence on the Travel Industry

    As the tourism industry becomes increasingly competitive, creating and maintaining a strong online presence is the only way to ensure the relevance of businesses in this sector. Mo...

  • head feature.png

    5 Reasons Why Your Travel Business Needs Buyer Personas

    Buyer personas form an integral part of a marketing strategy for travel companies using digital content to engage their target markets. A buyer or marketing persona is a representa...

  • 4 Strategies to Establish Inbound Marketing Goals for Your Business

    You've probably heard about inbound marketing, that it's all the rage these days, and that it seems to have supplanted traditional, outbound marketing strategies.  You might not kn...

  • Long-Tail-Feature.jpg

    The Rise and Importance of Long-Tail Keywords in Digital Marketing

    Their tails are getting longer. With Google at their head, search engines have become the most visited websites around the globe today. Digital marketers, in turn, are using search...

Tips, strategies, news and market stats.

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