Today, marketing can be a fractured process. Marketers rely on a bundle of different apps, services, and processes to do their job, and in many ways that’s awesome.
It delivers a level of convenience and efficiency that has never existed before, and allows you to make data-driven and accurate decisions to improve our marketing every day.
However, it comes with a downside. Because marketing processes aren’t centralised, it can be difficult to see the impact of individual actions on the customer experience.
For example, we know re-engagement emails are effective, but if you’re using separate systems to send emails and track customer activity, it’s hard to know quite how effective. This makes it tough to track progress and tweak processes to get better results in future.
That’s what a CRM, like HubSpot’s, can do. It brings all your marketing processes and customer data together into one centralised system, allowing you to easily see how everything fits together and the effect of each action on the whole.
It helps you better understand and communicate with customers, make better marketing decisions, and run a more efficient and streamlined service.
And now, all existing free HubSpot user accounts will have access to email and ads with HubSpot CRM.
HubSpot email and ads: why it helps
Let’s check out some of the features you’ll have access to with HubSpot’s email and ads services:
- Email personalisation. This is a crucial part of effective marketing. 82% of marketers said open rates increased when they personalised their emails, and 75% said click-through rates went up. With HubSpot’s CRM you’ll have access to your businesses directory of contacts, and can easily plug their data into emails to boost personalisation for better results.
- Ads management tools. When you manage ads separately from the rest of your marketing efforts, you’re missing out. With CRM, you can see exactly which contacts clicked your ads, allowing you to tweak and target much more effectively. You can gain a clear idea of where ads fit into your overall marketing efforts, and how much they are worth.
- Email, live chat, and bots all in one collaborative inbox. Email and other communication can be hard to manage. Marketers are bombarded with messages at all times, and things can easily fall through the cracks. HubSpot’s CRM combines all marketing communication into one centralised inbox where marketing, sales, and customer service teams can collaborate easily and clearly.
Email and ads are two vital components of modern-day marketing. By integrating them more closely into your CRM you build a more coherent and effective system which will deliver better results well into the future.
Drop Kongo a line to enquire about implementing HubSpot’s free CRM for your business.