The B2B industry is one that still has a lot to catch up on in the way of digital marketing, and some of that involves social media. As someone who works in the B2B field, you may still think social media is a waste of time, especially if your business is overly niche.
The point of email marketing is to draw customers in and have them perform a certain action. For example, if your business is launching a new product, you might send out an email promoting it, with the goal of convincing the recipient to buy it. Email marketing is a well established B2B marketing strategy, and one that has become increasingly popular over the years.
It's easy to become complacent in the B2B industry after doing your marketing the same way for years. Since you sell either industrial products or other items businesses need, you may think overly personal or visual marketing isn't compatible with your B2B marketing strategy.
Topics: B2B Marketing