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journal - inbound marketing

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Tips, strategies, news and market stats.

  • Introducing RevOps and What it Means for Your Business

    Marketing today is more customer-centric than ever before. The customer experience is now central to any sales and marketing strategy, with everything geared towards establishing, ...

  • Introducing CMS Hub Starter — Build Better Marketing Websites

    HubSpot recently released their CMS Hub Starter, and it’s big news for any businesses with an online presence that wants to optimise its websites and generate more business.

    CMS Hu...

  • HubSpot Updates — What’s New for August 2021

    Another month, another round of updates from the HubSpot team. In this article we’ll run through all the new features HubSpot users can enjoy from now on, helping you run and grow ...

  • HubSpot's new Marketing Contacts feature

    HubSpot’s New “Marketing Contacts” Feature

    HubSpot’s new ‘Marketing Contacts’ feature allows you to distinguish between marketing and non-marketing contacts.

    In other words, you can specify which contacts you want to market...

  • Closed Loop

    Here’s Why You Should Be Doing Closed-Loop Reporting

    Good marketing and sales, at their core, are all about understanding and communication. That’s not limited to customers, either — it’s a crucial part of working together as a compa...

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    Digital Marketing and its Influence on the Travel Industry

    As the tourism industry becomes increasingly competitive, creating and maintaining a strong online presence is the only way to ensure the relevance of businesses in this sector. Mo...

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    5 Reasons Why Your Travel Business Needs Buyer Personas

    Buyer personas form an integral part of a marketing strategy for travel companies using digital content to engage their target markets. A buyer or marketing persona is a representa...

  • 4 Strategies to Establish Inbound Marketing Goals for Your Business

    You've probably heard about inbound marketing, that it's all the rage these days, and that it seems to have supplanted traditional, outbound marketing strategies.  You might not kn...

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    The Rise and Importance of Long-Tail Keywords in Digital Marketing

    Their tails are getting longer. With Google at their head, search engines have become the most visited websites around the globe today. Digital marketers, in turn, are using search...

  • 10 Effective Lead Generation Techniques For You To Try

    Lead generation is one of the most important functions of any business. If you are not out there finding potentially new customers on a consistent basis, it becomes hard for your b...

Tips, strategies, news and market stats.

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