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journal - inbound marketing

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Tips, strategies, news and market stats.

  • HubSpot's new Marketing Contacts feature

    HubSpot’s New “Marketing Contacts” Feature

     

    HubSpot’s new ‘Marketing Contacts’ feature allows you to distinguish between marketing and non-marketing contacts.

    In other words, you can specify which contacts you want to mark...

  • Closed Loop

    Here’s Why You Should Be Doing Closed-Loop Reporting

    Good marketing and sales, at their core, are all about understanding and communication. That’s not limited to customers, either — it’s a crucial part of working together as a compa...

  • online mountain.png

    Digital Marketing and its Influence on the Travel Industry

    As the tourism industry becomes increasingly competitive, creating and maintaining a strong online presence is the only way to ensure the relevance of businesses in this sector. Mo...

  • head feature.png

    5 Reasons Why Your Travel Business Needs Buyer Personas

    Buyer personas form an integral part of a marketing strategy for travel companies using digital content to engage their target markets. A buyer or marketing persona is a representa...

  • 4 Strategies to Establish Inbound Marketing Goals for Your Business

    You've probably heard about inbound marketing, that it's all the rage these days, and that it seems to have supplanted traditional, outbound marketing strategies.  You might not kn...

  • Long-Tail-Feature.jpg

    The Rise and Importance of Long-Tail Keywords in Digital Marketing

    Their tails are getting longer. With Google at their head, search engines have become the most visited websites around the globe today. Digital marketers, in turn, are using search...

  • 10 Effective Lead Generation Techniques For You To Try

    Lead generation is one of the most important functions of any business. If you are not out there finding potentially new customers on a consistent basis, it becomes hard for your b...

Tips, strategies, news and market stats.

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