Chances are, you’re already aware of Facebook’s recent controversy surrounding the use of third party data and how this has been used to unethically influence people across the platform. These revelations raised a whole host of questions and concerns around how users’ personal data is being used by advertisers.
Lead generation is one of the most important functions of any business. If you are not out there finding potentially new customers on a consistent basis, it becomes hard for your business to grow, or even survive in some cases.
Luckily, thanks to the Internet, there are now various ways to go about generating leads. If you're struggling to generate leads, consider incorporating some of the following into your inbound marketing strategy and see if it works for you.