What’s Changed for Facebook Ads’ Interests Categories

Posted by Kongo - Inbound Team on Aug 1, 2018 3:07:25 PM

Chances are, you’re already aware of Facebook’s recent controversy surrounding the use of third party data and how this has been used to unethically influence people across the platform. These revelations raised a whole host of questions and concerns around how users’ personal data is being used by advertisers.

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Topics: Social, Marketing, Lead Generation

Should I Be Using LinkedIn as Part of My B2B Marketing Strategy?

Posted by Kongo - Inbound Team on Sep 19, 2017 10:37:00 AM

The B2B industry is one that still has a lot to catch up on in the way of digital marketing, and some of that involves social media. As someone who works in the B2B field, you may still think social media is a waste of time, especially if your business is overly niche.

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Topics: Social, B2B Marketing

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