Thee most creative work in the travel and tourism industry is rewarded at the Cannes Lions International Festival of Creativity. Some of the most creative people from around the world came together in France taking place from 17-24 of June to see who would take home an award for their campaign in travel. Here is a list of ten of the most awarded digital travel marketing and advertising campaigns from the event.
Topics: Travel Marketing Campaigns
As the tourism industry becomes increasingly competitive, creating and maintaining a strong online presence is the only way to ensure the relevance of businesses in this sector. More than 85% of travellers from across the world are also avid smartphone users, and according to Google, about 70% of travellers used their smartphone devices to carry out travel research in 2016. In 2017, approximately 79% of mobile travellers completed a booking after researching on a mobile device. These statistics indicate that technology is truly embedded in the travel industry. Of course you know this already.
Buyer personas form an integral part of a marketing strategy for travel companies using digital content to engage their target markets. A buyer or marketing persona is a representation of your ideal customer. Descriptions of marketing personas are derived from market research data and the information you already have on existing customers. When building these semi-fictional characters, you have to internalise your perfect customer and define them using: