Using Animated GIFs To Improve Your Marketing Emails

Kongo - Inbound Team
Kongo - Inbound Team

The point of email marketing is to draw customers in and have them perform a certain action. For example, if your business is launching a new product, you might send out an email promoting it, with the goal of convincing the recipient to buy it. Email marketing is a well established B2B marketing strategy, and one that has become increasingly popular over the years.

However, just like any other form of marketing, there is always room for improvement. If you are simply sending out an email with a block of text, you likely are not getting the response from your readers that you would like. You need to find a way to make your emails more interesting, and this is where animated GIFs come in.


What Is An Animated GIF?

An animated GIF is like a small movie clip, without any sound, that loops over and over again. They are typically only a few seconds, and sometimes contain text on the image to describe what is happening, or to show what someone is saying. GIFs have become popular all over the web, as they are short, fun ways to express yourself.


Why Would I Use An Animated GIF?

The point of using an animated GIF in your B2B marketing emails is to break them up, and to make them more eye-catching. Most email marketers these days break up their emails through formatting and color schemes, and animated GIFs give you one more tool. When a person is scrolling through the email, an animated GIF is surprising, and will catch their attention. You can then use this moment to encourage them to read further, or to complete your call to action.


When Would I Use An Animated GIF?

There are two great times to use an animated GIF in your emails. The first is for humorous effect. Most animated GIFs online are intended to be funny, and you can use this same tactic in your marketing emails. For instance, if in your email you are referencing how much your customers will love something, you can then include a GIF like one of these. In this instance, it is simply a fun way to make your emails pop.  

The other way to use GIFs is for a demonstration. For example, let's say you've recently redesigned your website to make it easier to navigate. You could then have a GIF in your email that shows someone browsing around your website, and how easy it is to use. While your readers will likely not be able to see everything you want to showcase, it's a quick way to provide a visual demonstration, that hopefully encourages them to check out the new site.


How Do I Make A GIF?

There are several ways to go about making a GIF. If you have photo editing software, like Photoshop or GIMP, there are features within that allow you to make GIFs out of pictures. There are also other tools you can download that allow you to turn pictures or video clips into GIFs. You'll probably need a few tries to get it right, but once you get the process down, you'll find making GIFs a fairly straightforward process.


Start Using GIFs Today

Adding GIFs to your emails is pretty easy, so why not give it a shot the next time you need to send out an email to your customers? Browse through available GIFs online that your customers can relate to, or make your own, and then insert it into your email. Just remember to not overdo it. GIFs are best when they complement your information, not supply all of it. If you can do this successfully, you may find that your emails start performing better, and your business benefits as a result.  


Interested in learning more? Drop us a line and redeem our free inbound marketing audit for your business. 


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